Fresh Quality Salsa with a Finnish Touch
Most of us crave the taste of fresh herbs, vegetables and fruits. Our bodies know what is good for us! Few things taste better than eating fresh vegetables from our gardens in the summer, or eating berries as we pick them. But when we can’t do this, we believe there is no tastier or simpler way to get these flavors and important nutrients than through fresh salsa. And this is what we do: produce fresh salsas with a unique Nordic twist.
My name is Jesse Nordlund, and I’m the name behind Jesse’s Fresh Salsa. I’m a recent graduate of culinary school, and I have always had a passion for fresh and healthy foods, a love for sports, outdoor activities and training, and a desire to be an entrepreneur. I’m married with two children with a third on the way, grew up in Southern Finland and live in Espoo.
Last year my business partner Bryn Lane and I were camping in Nuuksio National park, and I told him about my career goals. Bryn had recently retired after a 25 year career managing investments in the United States and had moved to Finland to learn more about his heritage (Lane was originally Leinonen) and to give his Finnish wife a chance to reconnect with family and her homeland. Bryn told me about the fresh local salsas made in the Seattle area and told me he believed Finns would appreciate similar products. I agreed, and we began to make salsas…
After months of experimentation and untold batches of fresh salsa, trying it on our patient friends and family (who still like our salsas!), we have now come up with three varieties we believe appeal strongly to Finnish tastes. Two are a modestly Nordic variant of the Mexican-inspired salsas some of you may have made at home, one is relatively mild and the other spicy hot. These salsas are great with nachos and Mexican-inspired foods, as well as used as a garnish for many traditional Finnish foods.
Our third salsa is truly unique. It combines the fresh taste of our first two salsas with two tastes familiar to all Finns, raspberry (vadelma) and lingonberry (puolukka). The result is a salsa you can use with chips, it’s particularly good with rye chips (ruisnappi), and great with all kinds of meats and fish. My kids love it with meatballs!
My name is on my salsa, because I want you to know I stand behind it. If it is not good enough for me and my family, I won’t sell it. Look for it soon in quality Finnish retailers and restaurants.